Somizi shakes things up with Aromat
One of South Africa's leading household brands Aromat has over the years been responsible for transforming bland food into unbelievably delicious dishes.
Aromat's signature Original flavour has spiced up traditional household dishes such as boiled and scrambled eggs, popcorn and even mashed potatoes.
The brand has since grown and diversified; adding Chilli Beef, Peri-Peri, Cheese and the recently launched Naturally Delicious flavours to its product range.
The "With Aromat it's Unbelievable" phenomenon also featured as a major trend across Social Media platforms; with thousands of users attributing their "glow up" to Aromat.
The exciting partnership with entertainment personality Somizi 'Somgaga' Mhlongo stems from a simple Instagram post where he showcased how Aromat's diverse range of flavours can be used creatively in simple dishes. Somgaga, who in his cooking equally embraces township flavours and niche upmarket cuisine is therefore seen as the ideal ambassador to advance the Aromat brand.
A chef in his own right, Somizi has created a unique salad dressing using Aromat's Original flavour.
Marketing and Talent Agency Brand Arc has been the creative driving force behind Aromat and Somizi's promotional content across multiple platforms under the #ShakeTheWholeThingUp.
Brand Arc looks forward to further enhancing the partnership and cultivating a healthy and long relationship between the two powerhouses.